Ethan's goal when writing this masterpiece was never to turn his readers into someone they're not, but rather to help them become the best version of themselves. 'Become Him' does not teach a man how to put on a facade or pretend to be someone else. Instead, it's about bringing out his innate potential, understanding his value, and expressing it confidently. Attraction is about authenticity, and this book is here to help men show their genuine selves to the world, in a way that is attractive and compelling.

While we can not take responsibility for what our customers implement or not, most of our readers are not looking for a quick fix, but a lasting change. And that's exactly what 'Become Him' is designed to deliver. The methods outlined in the books are based on extensive research and on verified principles that target the root causes of relationship struggles. Michael's transformation is not an exception - it's the rule. By integrating the learnings from this program into their daily lives, our customers do not simply adopt new behaviors, they shape a new mindset, the feedback we receive is that the changes are deep, transformative and lasting just by coming across information they had never before seen.

Want an example of how information can immediately change the way you perceive the world? Did you know that according to Dr. John Gottman, world-renowned relationship expert, the biggest predictor of relationship failure isn't frequent arguments but the ratio of positive to negative interactions? His research suggests that for every negative interaction in a relationship, there should be at least five positive ones to maintain partner satisfaction. Just by understanding this principle and adjusting your communication patterns, you can dramatically improve the quality of any relationship. It is this sort of high value, curated practical knowledge our clients find in Become Him.

'Become Him' is rooted in respect, both for men and for others. Its strategies do not rely on being pushy or intrusive. Instead, they focus on self-study and self-responsibility, reading social cues and fostering mutual attraction. It's Ethan's firm belief that creating a comfortable, respectful environment where women feel valued and not pressured or uncomfortable and men feel appreciated and not rejected leads not only to better relationships but to a better world.

While it's true that 'Become Him' uses Michael's story as a guiding narrative, the principles and strategies laid out in the program are universally applicable. They are designed to work for all men, regardless of their personal circumstances or backgrounds. Customers who e-mailed us to inquire if it would really work for them, men who described themselves as shy and introverts and unfortunately even ugly or poor in some cases, have reported satisfaction after applying what they learned and getting good results. The beauty of this program is in its adaptability: the lessons can be applied uniquely in each person's life, creating a personalized path to success in dating and relationships.

Let us not sugarcoat it: self-improvement requires effort. Even so 'Become Him' has been designed with a step-by-step, easy-to-follow structure that you can literally listen to in a little under three hours. Each chapter builds on the last, making the learning curve gradual and manageable.